OVERVIEW
Brand Identity Development
Stand out (for the right reasons).
When it comes to first impressions, the power of design can’t be underestimated. Smart branding can move a company from one level to the next. For emerging companies, a sharp look-and-feel is one of the easiest ways to inspire confidence and a sense of realness prior to product launch or established performance.
Branding identity services at an agency start at $30,000 and go up (way, way up!) from there. We understand this is an investment not every company is ready to make, which is why we offer packages specifically designed for early-to-mid-stage clients. You get high quality and a streamlined process at an accessible price.
SERVICES
Brand Identity Packages
Everything But the Logo Branding Package
Services included:
Color palette
Visual theme
Typography (fonts and font applications)
Graphic Elements (photography, illustrations, shapes, patterns, etc.)
Brand Guidelines
Who is this right for? Clients who have an established logo, but need to refresh (or establish) the surrounding design elements for a complete, cohesive brand identity.
The Complete Branding Package
Services included:
Color palette
Visual theme
Typography (fonts and font applications)
Graphic Elements (photography, illustrations, shapes, patterns, etc.)
Brand Guidelines
+ Logotype design
Who is this right for? Clients who no longer resonate with their existing branding or feel it fails to reflect how far they've come. Clients who are starting from square one.
PROCESS
What to expect.
Crafting an effective deck is a collaborative process. We’ll assemble everything from big vision to market demand to competitive landscape, then distill it down to the clearest, most visually compelling story possible. Depending on growth-stage and complexity, the process typically requires 2-4 weeks. Here’s what to expect along the way:
1. Initial Consultation
After a short initial phone call to understand your needs, you’ll receive a project proposal. A formal Statement of Work follows an accepted proposal.
2. Discovery Session
Projects begin with an intensive, guided process that establishes general design preferences, competitor trends, existing materials, audience, and future goals.
3. Initial Concepts
With design direction in place we create and present three brand identity concepts.
4. Refinement
A guided feedback process results in concept selection and refinement (with up to three rounds of revision), followed by a style guide and asset portfolio.